Jacksonville Jaguars London legacy is one of the most fascinating stories in modern NFL history. While some teams occasionally play overseas, the Jaguars embraced London as a second home. Since 2013, the franchise has become a staple of the NFL International Series, building a loyal fan base in the UK and transforming Wembley and Tottenham Hotspur Stadium into home turf away from Florida. For a decade, Jacksonville has dominated headlines whenever the NFL crosses the Atlantic.
Why does this matter? Because international games shape the NFL’s global future. For the Jaguars, London provided more than revenue — it created identity. American fans questioned the move at first, but today, the Jaguars’ international presence is seen as a model for global growth. Sportsbooks adjusted betting lines to account for transatlantic travel. Fantasy football managers factored in early London kickoffs. And European fans discovered a team to call their own.
This article explores how Jacksonville built its London legacy over 10 years. We’ll break down game results, highlight iconic moments, analyze fan growth, and discuss whether the Jaguars could one day relocate or expand internationally. Along the way, we’ll show how betting odds, fantasy football insights, and merchandise sales make London central to Jacksonville’s identity.
How the Jaguars Became London’s Team
The NFL began staging regular season games in London in 2007, but the Jaguars made a historic commitment in 2013. Under owner Shad Khan, the franchise signed a long-term agreement to play one game per season in London. This made Jacksonville the face of the NFL International Series, giving them exposure few franchises could match.
While some fans in Florida worried about losing a home game, the strategy expanded Jacksonville’s market. UK fans quickly adopted the team, filling stadiums with teal jerseys and creating a unique transatlantic fan culture.
10 Years of London Games: Wins, Losses, and Memories
Jacksonville’s London record has been mixed, but the impact has been huge. From thrilling victories to tough losses, each game carried special meaning for the team and international fans.
| Year | Opponent | Result | Stadium |
|---|---|---|---|
| 2013 | San Francisco 49ers | L 10–42 | Wembley |
| 2015 | Buffalo Bills | W 34–31 | Wembley |
| 2021 | Miami Dolphins | W 23–20 | Tottenham |
| 2023 | Atlanta Falcons / Buffalo Bills | W 23–7, W 25–20 | Wembley / Tottenham |
These games became part of NFL folklore. Bettors adjusted to early UK kickoffs, while fantasy players often scrambled to set lineups before Sunday morning in the U.S.
London Fans: From Curious Spectators to Die-Hard Supporters
In 2013, many UK fans showed up out of curiosity. A decade later, the Jaguars boast a passionate London fanbase. Merchandise sales spiked, local fan clubs formed, and Jaguars chants became part of the Wembley atmosphere. Today, the Jaguars are as recognizable in London as Premier League clubs among NFL fans.
| Year | Social Media Followers (UK) | London Attendance Avg |
|---|---|---|
| 2013 | 25,000 | 83,559 |
| 2018 | 180,000 | 84,957 |
| 2023 | 350,000+ | 85,716 |
For the NFL, this growth validated international expansion. For sportsbooks and fantasy managers, UK interest increased global betting and DFS participation.
Star Players Who Defined the London Era
From Blake Bortles’ breakout win in 2015 to Trevor Lawrence’s leadership in 2023, certain players became faces of the Jaguars’ London run. Leonard Fournette, Allen Robinson, and Josh Allen all delivered signature performances abroad. Trevor Lawrence, in particular, gave fans hope that Jacksonville’s international story could also lead to Super Bowl contention.
Fantasy Football and Betting in London Games
London games changed how fans play and bet. For fantasy managers, 9:30 AM ET kickoffs forced early roster decisions. For sportsbooks, unique time zones and unfamiliar conditions created betting opportunities. The Jaguars often became betting wildcards, covering spreads in surprising ways overseas.
Many DFS players built lineups specifically for London games, while prop bets on stars like Lawrence and Travis Etienne boosted international engagement.
Could the Jaguars Relocate to London?
The question of relocation looms over every Jaguars London discussion. While Shad Khan has denied permanent moves, speculation persists. A London-based NFL franchise would change travel schedules, betting markets, and fantasy strategies forever. For now, the Jaguars remain Jacksonville’s team, but their London legacy makes them the most internationally recognizable franchise outside the U.S.
Why the Jaguars’ London Legacy Matters
The story of the Jacksonville Jaguars London legacy is more than a novelty. It represents the NFL’s ambition to become a truly global sport. For Jaguars fans, it’s proof that their team helped lead international expansion. For sportsbooks, it means bigger betting markets. For fantasy players, it means lineup headaches and opportunities. And for the NFL, it means new revenue and new audiences.
Ten years in, the Jaguars’ London dominance proves that international football isn’t a gimmick — it’s the future of the league.